What We Do
We started our business building niche blogs. These are topic-specific websites designed to capture search traffic by building high-quality content that satisfies readers Googling simple questions.
But this is only one content marketing strategy. Based on your unique business, your content marketing may look totally different. You may not have a blog at all, or only use a website blog rarely, because you know your leads are more likely to find you on LinkedIn or other avenues.
Maybe you’re thinking “we already know how to write blog posts”, or “we already have a successful social media marketing operation.” But with the rise of AI, we are seeing that the bar is simply higher for both quality and execution when it comes to making your content stand out.
Producing blog posts is one thing. But generating blog posts in line with a cohesive marketing strategy is quite another.
We work with clients to define a content marketing approach across all spectrums: their blog, social media posts, website copy, and even marketing sales collateral. After a content strategy is planned, we want to partner with you to handle as much of the execution as it makes sense for us to.
This could mean fully ghost-writing blogs or social posts by founders and C-suite executives, drafting product landing pages and related posts to reduce buyer friction, or simply working with you on your existing content marketing operations to reduce time and cost.
Over time, we have developed a simple and repeatable process for producing high-quality written content. Rather than focus on any passing algorithmic trends, we choose to optimize on content quality and reader experience first and foremost.
We carefully research various topics to figure out what areas of the internet are underserved.
Then, we have our amazing writing team produce the article, blog post, etc.
The draft is assigned to our editing team, who double-checks the information and ensures that everything flows together nicely.
The content gets one last lookover, then it’s published for the internet to see!